What New Clocks Advertising TAB were Introduced to Bottlers in 1970?

A new line of clocks was rolled out to bottlers in 1970 in the “Bottler Advertising Catalog.” This initiative marked a significant evolution in the way the brand engaged with its bottlers. It aimed not only to enhance the visibility of the brand but also to create a cohesive marketing strategy that encompassed various promotional materials.

Bottlers were offered four new types of clocks, which varied in design and purpose. These ranged from decorative clocks suitable for retail stores to functional clock units that could be displayed in menu boards. Each clock was uniquely designed to draw attention and was adorned with vibrant maroon and blue colors, all featuring the popular slogan, “Enjoy.” This slogan encapsulated the essence of the brand while promoting a sense of enjoyment associated with the beverages.

Decorator Design Clocks

Decorator Design Clocks

The clocks offered under the “Decorator Design” category included two distinct versions: the illuminated model (model number G805) and the non-illuminated version (model number G804). Both clocks showcased a captivating decorator design nestled within circles just below the clock face. They were beautifully complemented by the slogan, “Enjoy.” Manufactured by Neon Products of Lima, Ohio, these clocks were designed to enhance the aesthetic appeal of any venue they adorned.

The illuminated version, with its soft glow, was particularly popular in darkened environments such as bars and restaurants, where it could attractively highlight the branding. Both models were promoted as available for bottlers to use in their outlets starting April 15, 1970, providing an excellent opportunity for increased brand visibility.

Modular (Mod) Clocks

The next clock offering fell under the modular category, commonly referred to as the “mod” clock. This clock, with its bright and vibrant colors, featured a striking clock face adorned with the slogan “Enjoy” prominently displayed. Model number G810 was manufactured by Ingress-Plastene of Crawfordsville, Indiana, and was designed to appeal to a broad consumer base.

The clock’s unique modular construction allowed bottlers to customize its appearance, making it suitable for various settings, whether in retail environments or dining establishments. This versatility contributed to the clock’s popularity among bottlers, as it enabled them to promote the brand effectively while enhancing their store’s ambiance.

Custom Ledge Clock Faces

The final set of clocks introduced was the “Custom Ledge” clocks, ingeniously designed to fit seamlessly into custom ledge menu boards. These clocks came in two sizes, providing flexibility for various display options. The horizontal model (model number N841) and the upright model (model number N803) were crafted to accommodate promotional advertisements for the brand and others.

This design allowed for easy swapping of advertisements based on seasonal promotions or new product launches. This innovative approach not only supported the marketing efforts of bottlers but also ensured that the promotional displays remained fresh and engaging for customers. Both models emphasized the iconic maroon and blue colors and proudly displayed the slogan “Enjoy,” reinforcing brand identity effectively.

Price Index for the TAB Clocks

The Bottler Advertising Catalog provided bottlers with a detailed price index for the new clocks, effective February 10, 1972. The pricing structure was designed to make the clocks accessible to a broad range of bottlers. The non-illuminated decorator design clock was priced at a modest $7.25, while the illuminated version was not available during this period.

The modular (mod) clock was offered at $11.95 each, reflecting its unique design and manufacturing quality. However, it is important to note that the custom ledge clocks were not included in the offering for 1972, signaling a shift in promotional strategy as the brand adapted to changing market conditions and bottler needs.

Products Featured with the Sales Materials

The five new clocks introduced in 1970 included:

• A Neon Products G805 Decorator Design TAB Illuminated Clock (offered from April 15 of 1970 through at least early 1972)
• A Neon Products G804 Decorator Design TAB Non-Illuminated Clock (offered from April 15 of 1970 through 1972)
• An Ingress-Plastene G810 TAB Modular Illuminated Clock (offered from March 01 of 1970 through 1972)
• A N841 TAB Custom Ledge Clock Face (offered from 1970 through the end of 1971)
• A N803 TAB 19″ x 14″ Clock Face (offered from 1970 through the end of 1971)

Learn More About the Company Brand Featured in this Promotion

TAB, a Product of the Coca-Cola Company

As a testament to the quality and design of these clocks, many bottlers reported increased customer interest and engagement in their locations. The clocks not only served a functional purpose but also enhanced the overall ambiance of the establishments where they were displayed.

For instance, restaurants that adopted illuminated clocks found that they became focal points in their décor, often leading to positive conversations among patrons about the brand. This engagement contributed to stronger brand loyalty and customer retention, showcasing the impact of effective advertising tools in the beverage industry.

Moreover, the marketing strategy surrounding these clocks emphasized the importance of brand visibility during a period when competition in the beverage market was intensifying. By providing these promotional tools, the brand not only supported its bottlers but also reinforced its brand message.

This encouraged customers to choose the product over competitors. This strategic alignment between bottlers and the brand exemplified effective collaboration in marketing initiatives.

In conclusion, the introduction of new clocks in 1970 represented a significant marketing effort aimed at enhancing brand visibility and supporting bottlers. The clocks, with their unique designs and effective slogan, played a crucial role in the overall promotional strategy.

As bottlers utilized these promotional clocks, they not only improved their own brand representation but also contributed to the legacy and growth of the brand in the beverage industry.