How did Vendo Promote their 1957 We Pull with You in the Big Treasure Hunt Coca-Cola Cooler Pre-Mix Campaign?

In October of 1957, The Vendo Company introduced a promotion targeted to Coca-Cola bottlers and dealers to sell their Vendo V-Line of 1957 coolers and pre-mix equipment. The promotion appeared in The Coca-Bottler bottler magazine for the same year. The promotion talked about vending equipment treasures being found around dealers and other locations that maybe they have not even thought of.

Vendo V-Line for 1957

The promotion then offered the dealer help by requesting they contact a Vendo consultant to learn about a sales plan to make the most of these 14 new products.

Products Featured in this Promotion

This promotion featured how 14 different types of Vendo coolers would aid dealers in signing up customers for the treasure hunt. Their line up included:

• Vendo V-340 Automatic Coca-Cola Cooler
• Vendo V-216 Automatic Coca-Cola Cooler
• Vendo V-216 Multi-Drink Coca-Cola Cooler
• Vendo V-144 Automatic Coca-Cola Cooler
• Vendo V-144 Multi-Drink Coca-Cola Cooler
• Vendo V-80 Automatic Coca-Cola Cooler
• Vendo V-110 Multi-Drink Coca-Cola Cooler
• Vendo V-81 Multi-Drink Coca-Cola Cooler
• Vendo V-44 Semi-Automatic Coca-Cola Cooler
• Vendo V-23 Mechanical Coca-Cola Cooler
• Vendo 6-Case Vertical Open Coca-Cola Cooler
• Vendo Fully Automatic Coca-Cola Vender
• Vendo Remote Counter Dispenser
• Vendo Remote Refrigeration Unit

Learn More About the Manufacturer and the Company Brand Featured in this Promotion

The Vendo Company

The Coca-Cola Company