Eras Stories

1959 Star Performers Billboards for Coca-Cola Promotion - The McGuire Sisters

1959 Coca-Cola Outdoor Billboards Featuring the McGuire Sisters

In August of 1959, Outdoor Advertising Incorporated (OAI) released their latest promotion for the Fall of 1959 promoting Coca-Cola through outdoor advertising and billboards. The promotion was called Star Performers Build Sales for You. The promotion highlighted that in the Fall, the bright lights of the entertainment industry and outdoor advertising will team up as the McGuire Sisters to go outdoors and sell Coca-Cola to America outdoors.

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