Cavalier Unveils a New Complete Line of High-Quality Coolers for Coca-Cola in 1958

In April 1958, the Cavalier Corporation, also known as Cavalier, introduced a completely new series of nine coolers and merchandising vendors for Coca-Cola. A few of the upright models in the lineup had already been rolled out in 1957 but this was the first time Cavalier offered a complete lineup. Coinciding with the launch, which included a distinctive white top on the round-top upright models, Cavalier conducted four promotional ads as part of the new cooler campaign from 1958 to 1959, featured in several editions of The Coca-Cola Bottler magazine, the official publication for Coca-Cola bottlers.

A Complete Line of Quality Coca-Cola Coolers

The inaugural ad in the promotion took place in April 1958, featured in The Coca-Cola Bottler magazine. It introduced a new product line of quality coolers, promising to enhance Coke sales for dealers, bottlers, and installation sites. This line boasted six upright round-top models with fresh white top trim, two red and white floor models, and a portable “Carry-Cooler Junior.” Each cooler came with a five-year warranty. The advertisement emphasized the coolers’ superior service to locations, potential to increase Coca-Cola sales, and the assurance of a five-year warranty. This advertisement was also published in the June edition of The Coca-Cola Bottler.

Have a Coke in Exclusive Point-of-Purchase Merchandising on Cavalier Select Models

The Cavalier Corporation reprised their advertisement to commence the year 1959, featuring it in the February issue of The Coca-Cola Bottler magazine. Aiming to reinforce their message, the “Have a Coke” dial was prominently displayed at the top of the advertisement and included in five new cooler models, where the dial illuminates upon the insertion of a coin.

Proven Trouble-Free

After being introduced over 1 year early, Cavalier was able to run this ad showcasing how 2 of the coolers in the new product line, the model CS-72 and the model CS-96, had proven they were trouble-free to bottlers and outlets where they had been installed. This was the last ad in the promotion for 1959. Cavalier then switched to ads in The Coca-Cola Bottler magazine promoting their new 1960 product line which featured only upright Coca-Cola coolers with a square top.

Products Featured in the Cavalier Point-of-Purchase Merchandising Product Line

The Cavalier product line and supporting advertisements featured 9 new coolers dispensing or holding bottles of Coca-Cola.

• The Cavalier CS-72 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 72 bottles while pre-cooling 17 bottles
• The Cavalier CS-96 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 96 bottles while pre-cooling 17 bottles
• The Cavalier CS-124 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 124 bottles
• The Cavalier CGD-C Horizontal Giant Dry Cooler that held 22 cases of Coca-Cola
• The Cavalier Carry Cooler Senior Portable Cooler that held 30 bottles of Coca-Cola
• The Cavalier CMD-C Horizontal Master Dry Cooler that held 12 cases of Coca-Cola
• The Cavalier C-51 Vendor that vended 51 bottles while pre-cooling 50 bottles
• The Cavalier C-124 Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 124 bottles
• The Cavalier C-144 Merchandising Vendor that vended 144 bottles

Learn More About the Manufacturer and the Company Brand Featured in this Promotion

Cavalier Corporation

The Coca-Cola Company