Sprite

Company Brief

• Abbreviated Name Sprite
• Full Name Sprite
• City Atlanta
• State Georgia
• Country of Origin United States
• Still in Business Yes
• Website https://www.coca-cola.com/us/en/brands/sprite
• Related Collector Clubs Coca-Cola Collector's Club

Company Profile

Sprite was created by the Coca-Cola Company in West Germany in 1959 as a response to the popularity of 7 Up, a similar lemon-lime soda. It was officially launched in the United States in 1961 as a competitor to 7 Up and other lemon-lime sodas on the market. Throughout the 1980s and 1990s, Sprite expanded globally and became available in various countries, adapting its marketing to local tastes and preferences. Over time, Sprite introduced different variants, including caffeine-free versions and flavored variants like Sprite Zero and Sprite Remix (a briefly popular variant with different fruit flavors).

Sprite continued to evolve its brand image, focusing on youth culture, sports sponsorships, and refreshing qualities. It became known for its iconic green color and distinctive lemon-lime flavor profile. Over the decades, Sprite has evolved into a globally recognized brand known for its crisp, refreshing taste. It has expanded its product line to include variations like Sprite Zero and has been marketed extensively to appeal to younger consumers through sports sponsorships and cultural tie-ins. Sprite remains a popular choice in the soda market, appreciated for its distinct flavor and refreshing qualities.

Overall, Sprite has carved out a niche for itself in the soda market, balancing its classic lemon-lime flavor with contemporary marketing strategies to maintain its relevance and popularity worldwide.

Company Logos

Below are the company logos Sprite has used through the years in telling their story.

• 1970 Logo
• January 1975 Logo

Company Advertisements

• 1967

  Company Advertisements

  

  Sprite with Vodka.

  Source: Life Magazine from 1967