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A new line of clocks advertising TAB was rolled out to bottlers in 1970 in the “Bottler Advertising Catalog for TAB.” Bottlers of TAB were offered 4 new types of clocks ranging from clocks for stores to clock units that could be placed in menu boards. The clocks had unique names like decorator design and modular or mod or short and featured bright maroon and blue colors all with an enjoy TAB slogan.
Decorator Design Clocks
Two of the clocks offered were called “Decorator Design” and came in an illuminated (model number G805) and non-illuminated (model number G804) version. They featured a decorator design within circles below the clock face with the slogan “Enjoy TAB.” Both clocks were manufactured by Neon Products of Lima Ohio. These clocks were promoted as being available for bottlers for their outlets on April 15 of 1970.
Modular (Mod) Clocks
The next clock offering was a modular or what was promoted as a “mod” clock. The modular clock featured a clock face with four bright colors over an “Enjoy TAB” slogan with a model number of G810. This clock was manufactured by Ingress-Plastene of Crawfordsville Indiana.
Custom Ledge Clock Faces
The last set of clocks offered were called “Custom Ledge” clocks and came in two sizes. Custom ledge clocks were created to fit into custom ledge menu board and materials where custom promotional advertisements for TAB and other brands could be swapped into the illuminated ledge materials which were typically mounted on a wall. A horizontal size (model number N841) and an upright size (model number N803). Both featured the TAB maroon and blue colors with the slogan “Enjoy TAB.”
Price Index for the TAB Clocks
The Bottler Advertising Catalog for TAB also included a price index update with the effective date of February 10, 1972, for the new clocks. The decorator design non-illuminated clock was priced at $7.25 while the illuminated version was not being offered. the Mod clock was offered at $11.95 each and the custom ledge clocks were not offered in 1972.
Products Featured with the Sales Materials
The 5 new TAB clocks offered in 1970 included:
- A Neon Products G805 Decorator Design TAB Illuminated Clock (offered from April 15 of 1970 through at least early 1972)
- A Neon Products G804 Decorator Design TAB Non-Illuminated Clock (offered from April 15 of 1970 through 1972)
- An Ingress-Plastene G810 TAB Modular Illuminated Clock (offered from March 01 of 1970 through 1972)
- A N841 TAB Custom Ledge Clock Face (offered from 1970 through the end of 1971)
- A N803 TAB 19″ x 14″ Clock Face (offered from 1970 through the end of 1971)
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- 1 A Complete Line of Quality Coca-Cola Coolers
- 2 Have a Coke in Exclusive Point-of-Purchase Merchandising on Cavalier Select Models
- 3 Proven Trouble-Free
- 4 Products Featured in the Cavalier Point-of-Purchase Merchandising Product Line
- 5 Learn More About the Manufacturer and the Company Brand Featured in this Promotion
In April 1958, the Cavalier Corporation, also known as Cavalier, introduced a completely new series of nine coolers and merchandising vendors for Coca-Cola. A few of the upright models in the lineup had already been rolled out in 1957 but this was the first time Cavalier offered a complete lineup. Coinciding with the launch, which included a distinctive white top on the round-top upright models, Cavalier conducted four promotional ads as part of the new cooler campaign from 1958 to 1959, featured in several editions of The Coca-Cola Bottler magazine, the official publication for Coca-Cola bottlers.
A Complete Line of Quality Coca-Cola Coolers
The inaugural ad in the promotion took place in April 1958, featured in The Coca-Cola Bottler magazine. It introduced a new product line of quality coolers, promising to enhance Coke sales for dealers, bottlers, and installation sites. This line boasted six upright round-top models with fresh white top trim, two red and white floor models, and a portable “Carry-Cooler Junior.” Each cooler came with a five-year warranty. The advertisement emphasized the coolers’ superior service to locations, potential to increase Coca-Cola sales, and the assurance of a five-year warranty. This advertisement was also published in the June edition of The Coca-Cola Bottler.
Have a Coke in Exclusive Point-of-Purchase Merchandising on Cavalier Select Models
The Cavalier Corporation reprised their advertisement to commence the year 1959, featuring it in the February issue of The Coca-Cola Bottler magazine. Aiming to reinforce their message, the “Have a Coke” dial was prominently displayed at the top of the advertisement and included in five new cooler models, where the dial illuminates upon the insertion of a coin.
Proven Trouble-Free
After being introduced over 1 year early, Cavalier was able to run this ad showcasing how 2 of the coolers in the new product line, the model CS-72 and the model CS-96, had proven they were trouble-free to bottlers and outlets where they had been installed. This was the last ad in the promotion for 1959. Cavalier then switched to ads in The Coca-Cola Bottler magazine promoting their new 1960 product line which featured only upright Coca-Cola coolers with a square top.
Products Featured in the Cavalier Point-of-Purchase Merchandising Product Line
The Cavalier product line and supporting advertisements featured 9 new coolers dispensing or holding bottles of Coca-Cola.
- The Cavalier CS-72 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 72 bottles while pre-cooling 17 bottles
- The Cavalier CS-96 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 96 bottles while pre-cooling 17 bottles
- The Cavalier CS-124 Selective Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 124 bottles
- The Cavalier CGD-C Horizontal Giant Dry Cooler that held 22 cases of Coca-Cola
- The Cavalier Carry Cooler Senior Portable Cooler that held 30 bottles of Coca-Cola
- The Cavalier CMD-C Horizontal Master Dry Cooler that held 12 cases of Coca-Cola
- The Cavalier C-51 Vendor that vended 51 bottles while pre-cooling 50 bottles
- The Cavalier C-124 Merchandising Vendor with the “Have a Coke” emblem that flashes when a coin is deposited and vended 124 bottles
- The Cavalier C-144 Merchandising Vendor that vended 144 bottles
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- 1 Start Calling Now to Make 1957 Your Greatest Profit Year
- 2 For a More Successful Treasure Hunt use VMC Coin Coolers
- 3 Modern Upright VMC Coin Coolers Give You King Size Capacity
- 4 Products Featured in the VMC Product Line
- 5 Learn More About the Manufacturer and the Company Brand Featured in this Promotion
In January 1957, the Vendorlator Manufacturing Company, commonly known as VMC or Vendorlator, launched a series of six new coin-operated coolers for Coca-Cola. They conducted three promotional campaigns throughout the year to highlight the features of these coolers in the January, the February, and the May 1957 issues of The Coca-Cola Bottler magazine, targeting Coca-Cola bottlers.
Start Calling Now to Make 1957 Your Greatest Profit Year
The inaugural promotion for the new 1957 VMC complete product line was titled “Start Calling Now… to Make 1957 Your Greatest Profit Year.” This campaign appeared in the January 1957 edition of The Coca-Cola Bottler magazine, targeting Coca-Cola bottlers. It showcased a rotary dial phone with the six new VMC coin-operated coolers for Coca-Cola integrated into the dial and the yellow Vendorlator Manufacturing Company logo at the dial’s center. The promotion highlighted the coolers’ modernity and their readiness for immediate installation in retail locations.
For a More Successful Treasure Hunt use VMC Coin Coolers
The second promotion for the new 1957 VMC complete product line was titled “For a More Successful Treasure Hunt Use VMC Coin Coolers.” Featured in the February 1957 edition of The Coca-Cola Bottler magazine, this two-page advertisement was aimed at Coca-Cola bottlers. It showcased all six new coin coolers, emphasizing their readiness for shipment as part of a treasure hunt campaign. The promotion also highlighted that each cooler would be more cost-effective and space-efficient for dealers or outlets. Additionally, it provided an overview and the dispensing capacities for each cooler model.
Modern Upright VMC Coin Coolers Give You King Size Capacity
The third promotion featured an advertisement from Coca-Cola, showcasing three out of six new coin-operated coolers, emphasizing their capability to dispense King Size Coca-Cola bottles.
Products Featured in the VMC Product Line
The VMC product line and supporting promotions featured 6 new coolers dispensing bottles of Coca-Cola.
- The VMC V44 Semi-Automatic Coca-Cola Coin Cooler was perfect for the smallest outlet.
- The VMC 88 Semi-Automatic Coca-Cola Coin Cooler which could vend all sizes of Coca-Cola bottles.
- The VMC 144M Semi-Automatic Coca-Cola Coin Cooler was ideal for larger outlets needing to vend different sizes of bottles.
- The VMC 144SA Selective-Automatic Coca-Cola Coin Cooler was guaranteed for 50% capacity.
- The VMC 149A Fully-Automatic Coca-Cola Coin Cooler was able to vend bottles of Coca-Cola anywhere, anytime.
- The VMC 304A Fully-Automatic Coca-Cola Coin Cooler was the best cooler for a full-service program.
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In July of 1968, The Coca-Cola Company introduced a promotion called “The Point of No Return” for Sprite to attract outlets in to increase sales of Sprite by offering them a convenience package message. The promotion appeared as part of the inside advertising promotions for the summer in the 1968 Advertising Price List for Spite.
Enjoy Sprite It’s a Natural!
The promotion featured a finger pointing in different directions over a blue background towards no deposit no return bottles of Sprite and offered 4 different types of sales aids. The outlet could then write in their own pricing for each of the sales aids.
Types of Products Featured in this Promotion
This promotion featured 5 different types of sales aids (1 display sheet, 2 display cards, a shelf talker, and a carton hanger).
A shelf talker is a promotional tool used in retail environments, typically found in supermarkets, bookstores, or other retail outlets. It is a small sign or label attached to the edge of a shelf, usually near the product it promotes. Shelf talkers are designed to catch the attention of shoppers and provide additional information about the product, such as its benefits, special features, or promotional pricing. They often include eye-catching graphics, persuasive language, and sometimes customer reviews or endorsements to encourage purchases. Shelf talkers are effective in influencing consumer decisions at the point of purchase by highlighting key selling points directly where the product is displayed.
A carton hanger is a marketing and promotional tool used in retail environments, especially in supermarkets and stores where products are displayed on shelves. It is typically a cardboard or plastic piece that hangs from the edge of a shelf or a pegboard display, designed to hold and display a product’s packaging (carton) in a prominent position.
A display card is a promotional or informational tool used in retail settings to showcase products effectively. It typically consists of a sturdy piece of cardboard or paper, designed to be placed near or on a product display. Display cards can vary in size and shape but are generally larger than shelf talkers or carton hangers.
A display sheet is a promotional tool that provides details about a product or service, including pricing, features, benefits, and promotional messages. It is placed near the product to attract customer attention and inform potential buyers
Products Featured in this Promotion
The Sprite promotion was marketed as a way to offer a new twist to the convenience package message through a colorful point-of-sale blue background. The promotion specifics offered:
- 1968 Sprite 16″ x 27″ Display Card
- 1968 Sprite 16″ x 27″ Display Sheet
- 1968 Sprite 6″ x 6″ Carton Hanger
- 1968 Sprite 12″ x 8″ Shelf Talker
- 1968 Sprite 8 1/2″ x 11″ Small Display Card
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In August of 1937, the Williams Oil-O-Matic Heating Corporation of Bloomington, IL who normally produced Oil-O-matic oil heaters or Air-O-Matic air conditioning units, introduced a Coca-Cola coin control dispenser called the Ice-O-Matic. The new dispenser came with 3 parts: a top unit, a bottle rack, and a compressor that could be added to a standard Coca-Cola ice cooler thus updating a cooler from ice to cooler that was constantly cooling. To introduce their new coin control dispenser, the company sent out the brochure below to dealers and bottlers of Coca-Cola. The theme of the brochure was an offer that the new Coca-Cola coin dispenser could help dealers make more money as it would help them get into new territories and new outlets. As the coin dispenser was introduced in August, this company promotion suggested to put the dispenser to work in the fall or winter in hospitals, laundries, post offices, city halls, service stations, department stores, manufacturing plants, and insurance offices with 50 or more employees. The brochure specifically called out putting the new Coca-Cola dispenser in Montgomery & Ward and Sears & Roebuck department stores. The company tagline read.
“Let Williams Ice-O-Matic Coin Dispenser help. Let it work for you.”
The sales brochure came with an offer to try the Ice-O-Matic noting that once the dealer tried 1 unit in one of their locations, they would want to place more units in different locations that could never sell just one case of Coca-Cola any other way. The offer wraps up by telling dealers that the units were available and ready to ship from their factory with an enclosed picture of the factory.
Ice-O-Matic Features
When the Williams Ice-O-Matic Coca-Cola coin dispenser was introduced with the following features.
- 39 bottle capacity
- 45 bottle pre-cooling capacity
- Quick and easy installation of the top unit and lifetime compressor on a standard ice cooler
- Beverages stayed consistently cold below 40 degrees
- Self-service operation for industrial use
Product Featured in this Story
This promotion featured the brand new Williams Ice-O-Matic coin dispenser for standard Coca-Cola ice coolers.
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In October of 1957, The Vendo Company introduced a promotion targeted to Coca-Cola bottlers and dealers to sell their Vendo V-Line of 1957 coolers and pre-mix equipment. The promotion appeared in The Coca-Bottler bottler magazine for the same year. The promotion talked about vending equipment treasures being found around dealers and other locations that maybe they have not even thought of.
Vendo V-Line for 1957
The promotion then offered the dealer help by requesting they contact a Vendo consultant to learn about a sales plan to make the most of these 14 new products.
Products Featured in this Promotion
This promotion featured how 14 different types of Vendo coolers would aid dealers in signing up customers for the treasure hunt. Their line up included:
- Vendo V-340 Automatic Coca-Cola Cooler
- Vendo V-216 Automatic Coca-Cola Cooler
- Vendo V-216 Multi-Drink Coca-Cola Cooler
- Vendo V-144 Automatic Coca-Cola Cooler
- Vendo V-144 Multi-Drink Coca-Cola Cooler
- Vendo V-80 Automatic Coca-Cola Cooler
- Vendo V-110 Multi-Drink Coca-Cola Cooler
- Vendo V-81 Multi-Drink Coca-Cola Cooler
- Vendo V-44 Semi-Automatic Coca-Cola Cooler
- Vendo V-23 Mechanical Coca-Cola Cooler
- Vendo 6-Case Vertical Open Coca-Cola Cooler
- Vendo Fully Automatic Coca-Cola Vender
- Vendo Remote Counter Dispenser
- Vendo Remote Refrigeration Unit
