Table of Contents
A new line of clocks advertising TAB was rolled out to bottlers in 1970 in the “Bottler Advertising Catalog for TAB.” Bottlers of TAB were offered 4 new types of clocks ranging from clocks for stores to clock units that could be placed in menu boards. The clocks had unique names like decorator design and modular or mod or short and featured bright maroon and blue colors all with an enjoy TAB slogan.
Decorator Design Clocks
Two of the clocks offered were called “Decorator Design” and came in an illuminated (model number G805) and non-illuminated (model number G804) version. They featured a decorator design within circles below the clock face with the slogan “Enjoy TAB.” Both clocks were manufactured by Neon Products of Lima Ohio. These clocks were promoted as being available for bottlers for their outlets on April 15 of 1970.
Modular (Mod) Clocks
The next clock offering was a modular or what was promoted as a “mod” clock. The modular clock featured a clock face with four bright colors over an “Enjoy TAB” slogan with a model number of G810. This clock was manufactured by Ingress-Plastene of Crawfordsville Indiana.
Custom Ledge Clock Faces
The last set of clocks offered were called “Custom Ledge” clocks and came in two sizes. Custom ledge clocks were created to fit into custom ledge menu board and materials where custom promotional advertisements for TAB and other brands could be swapped into the illuminated ledge materials which were typically mounted on a wall. A horizontal size (model number N841) and an upright size (model number N803). Both featured the TAB maroon and blue colors with the slogan “Enjoy TAB.”
Price Index for the TAB Clocks
The Bottler Advertising Catalog for TAB also included a price index update with the effective date of February 10, 1972, for the new clocks. The decorator design non-illuminated clock was priced at $7.25 while the illuminated version was not being offered. the Mod clock was offered at $11.95 each and the custom ledge clocks were not offered in 1972.
Products Featured with the Sales Materials
The 5 new TAB clocks offered in 1970 included:
- A Neon Products G805 Decorator Design TAB Illuminated Clock (offered from April 15 of 1970 through at least early 1972)
- A Neon Products G804 Decorator Design TAB Non-Illuminated Clock (offered from April 15 of 1970 through 1972)
- An Ingress-Plastene G810 TAB Modular Illuminated Clock (offered from March 01 of 1970 through 1972)
- A N841 TAB Custom Ledge Clock Face (offered from 1970 through the end of 1971)
- A N803 TAB 19″ x 14″ Clock Face (offered from 1970 through the end of 1971)
