1968 The Point of No Return New Convenience Package Promotion for Sprite

In July of 1968, The Coca-Cola Company introduced a promotion called “The Point of No Return” for Sprite to attract outlets in to increase sales of Sprite by offering them a convenience package message. The promotion appeared as part of the inside advertising promotions for the summer in the 1968 Advertising Price List for Spite.

Enjoy Sprite It’s a Natural!

The promotion featured a finger pointing in different directions over a blue background towards no deposit no return bottles of Sprite and offered 4 different types of sales aids. The outlet could then write in their own pricing for each of the sales aids.

Types of Products Featured in this Promotion

This promotion featured 5 different types of sales aids (1 display sheet, 2 display cards, a shelf talker, and a carton hanger).

A shelf talker is a promotional tool used in retail environments, typically found in supermarkets, bookstores, or other retail outlets. It is a small sign or label attached to the edge of a shelf, usually near the product it promotes. Shelf talkers are designed to catch the attention of shoppers and provide additional information about the product, such as its benefits, special features, or promotional pricing. They often include eye-catching graphics, persuasive language, and sometimes customer reviews or endorsements to encourage purchases. Shelf talkers are effective in influencing consumer decisions at the point of purchase by highlighting key selling points directly where the product is displayed.

A carton hanger is a marketing and promotional tool used in retail environments, especially in supermarkets and stores where products are displayed on shelves. It is typically a cardboard or plastic piece that hangs from the edge of a shelf or a pegboard display, designed to hold and display a product’s packaging (carton) in a prominent position.

A display card is a promotional or informational tool used in retail settings to showcase products effectively. It typically consists of a sturdy piece of cardboard or paper, designed to be placed near or on a product display. Display cards can vary in size and shape but are generally larger than shelf talkers or carton hangers.

A display sheet is a promotional tool that provides details about a product or service, including pricing, features, benefits, and promotional messages. It is placed near the product to attract customer attention and inform potential buyers

Products Featured in this Promotion

The Sprite promotion was marketed as a way to offer a new twist to the convenience package message through a colorful point-of-sale blue background. The promotion specifics offered:

• 1968 Sprite 16″ x 27″ Display Card
• 1968 Sprite 16″ x 27″ Display Sheet
• 1968 Sprite 6″ x 6″ Carton Hanger
• 1968 Sprite 12″ x 8″ Shelf Talker
• 1968 Sprite 8 1/2″ x 11″ Small Display Card

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