1957 VMC Coin Cooler Product Line Introduction of New Coca-Cola Machines

In January 1957, the Vendorlator Manufacturing Company, commonly known as VMC or Vendorlator, launched a series of six new coin-operated coolers for Coca-Cola. They conducted three promotional campaigns throughout the year to highlight the features of these coolers in the January, the February, and the May 1957 issues of The Coca-Cola Bottler magazine, targeting Coca-Cola bottlers.

Start Calling Now to Make 1957 Your Greatest Profit Year

The inaugural promotion for the new 1957 VMC complete product line was titled “Start Calling Now… to Make 1957 Your Greatest Profit Year.” This campaign appeared in the January 1957 edition of The Coca-Cola Bottler magazine, targeting Coca-Cola bottlers. It showcased a rotary dial phone with the six new VMC coin-operated coolers for Coca-Cola integrated into the dial and the yellow Vendorlator Manufacturing Company logo at the dial’s center. The promotion highlighted the coolers’ modernity and their readiness for immediate installation in retail locations.

For a More Successful Treasure Hunt use VMC Coin Coolers

The second promotion for the new 1957 VMC complete product line was titled “For a More Successful Treasure Hunt Use VMC Coin Coolers.” Featured in the February 1957 edition of The Coca-Cola Bottler magazine, this two-page advertisement was aimed at Coca-Cola bottlers. It showcased all six new coin coolers, emphasizing their readiness for shipment as part of a treasure hunt campaign. The promotion also highlighted that each cooler would be more cost-effective and space-efficient for dealers or outlets. Additionally, it provided an overview and the dispensing capacities for each cooler model.

Modern Upright VMC Coin Coolers Give You King Size Capacity

The third promotion featured an advertisement from Coca-Cola, showcasing three out of six new coin-operated coolers, emphasizing their capability to dispense King Size Coca-Cola bottles.

Products Featured in the VMC Product Line

The VMC product line and supporting promotions featured 6 new coolers dispensing bottles of Coca-Cola.

• The VMC V44 Semi-Automatic Coca-Cola Coin Cooler was perfect for the smallest outlet.
• The VMC 88 Semi-Automatic Coca-Cola Coin Cooler which could vend all sizes of Coca-Cola bottles.
• The VMC 144M Semi-Automatic Coca-Cola Coin Cooler was ideal for larger outlets needing to vend different sizes of bottles.
• The VMC 144SA Selective-Automatic Coca-Cola Coin Cooler was guaranteed for 50% capacity.
• The VMC 149A Fully-Automatic Coca-Cola Coin Cooler was able to vend bottles of Coca-Cola anywhere, anytime.
• The VMC 304A Fully-Automatic Coca-Cola Coin Cooler was the best cooler for a full-service program.

Learn More About the Manufacturer and the Company Brand Featured in this Promotion

Vendorlator Manufacturing Company (VMC)

The Coca-Cola Company