Vintage Brand Stories & Coca‑Cola Product History

 

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Metriclabs uncovers stories on the rich histories of iconic brands like Coca‑Cola, Sprite, and TAB, documenting vintage advertising, signs, displays, vending machines, and mid-century product stories.

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Coca-Cola Marketeer Menu Boards catalog page showing custom themes like cow-shaped and lighthouse menu frames.

Marketeer Dreams: The Story of Coca-Cola’s Menu Board Revolution in the 1970s

The 1970s were a golden age for American diners. Stainless steel counters, jukeboxes humming Fleetwood Mac, and families gathering around orange vinyl booths defined an era. But a quiet revolution was happening on the walls of these establishments—led by Coca-Cola. Enter the Marketeer Menu Boards, Coca-Cola’s mid-1970s innovation that promised versatility, style, and increased sales for restaurants of all sizes.
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